Mickey Mouse

Peter’s Auction Pick of the Day: Pop Art Translations of Mickey Mouse

February 11, 2019

Peter’s Auction Pick of the Day: Pop Art Translations of Mickey Mouse

Walt Disney was an undisputed pioneer in cross-marketing. Mickey Mouse in particular appeared across all mass media platforms, eventually proving himself to be the ideal host for Disney’s  “total merchandising” ambitions. Andy Warhol nevertheless admired the titan who built one of the most successful commercial art practices of all time. Read more from Peter Loughrey in today’s Peter’s Auction Pick of the Day for the February 17, 2019 Modern Art & Design auction.

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