hollywood sign screenprint

From One LA Icon to Another: Ed Ruscha and the Hollywood Sign

September 29, 2015

Lot 215 Ed Ruscha Hollywood 1968

Ed Ruscha quickly gained his footing in the Los Angeles art scene and found early success in the 1960s as one of the “Cool School” associated with the Ferus Gallery. Throughout a career of more than fifty years, he has made photo-collages, paintings, prints, drawings, and books, often referencing the city’s vernacular and culture with conceptual word games, text, and a deadpan sense of humor.

In Hollywood Ruscha uses an actual sign as his text, one that is an iconic image and a stand-in itself for the City of Angels. Los Angeles Modern Auctions is pleased to offer Lot 215, Hollywood (1968), a screenprint from an edition of 100. Ruscha published and printed this edition himself, using a split fountain technique.